Gosh, I hadn't realized it's best to use ones full name rather than abbreviate it. Having read this I shall now have to correct the name on my book covers. Oh well, we never stop learning!
The Secrets to Ebook Publishing Success
How to Reach More Readers with Your Words
Copyright 2012 Mark Coker
Author name
– Your author name is your brand, so choose carefully. For most
authors, it’s their real name, but for others it’s a pseudonym (pen name). A good
author name is simple to remember, and simple to spell. Your fans should be able
to go to Google, or go to an ebook retailer, and spell your name without error.
Avoid cutesy spelling, because this can make it difficult for readers to find you.
Don’t mix numerals in your name. For example,
N8 4cyth is a cutesy way to spell
“Nate Forsyth,”
but your readers will have difficulty remembering how to spell
it or search for it. Anything that makes discovery difficult for consumers makes
your book less visible. Avoid initials, too. If your pen name is A.C. Smith, for
example, and someone goes to a retailer and tries to search for AC Smith (no
periods or spaces between initials), or A C Smith (no period, but a space) or A. C.
Smith (periods with space), their search result may come up empty. It’s safe to
expect that all search engines make terrible mind readers and are therefore easy to
trip up.
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